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A few words about the focus of the study
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Your full name, job title or role, and email address on one line
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List the names of project stakeholders and their roles
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Update the date listed every time you edit this plan
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What led you to conduct this research?
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What design problems are you trying to solve for the user and/or the business? How will the results of the research affect your design decisions?
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What are the questions your research is trying to answer?
Pro tip: 5 research questions is a solid place to start. Do not include more than 7-10 research questions.
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How can you measure progress toward the research goals? KPIs might include: Time on task, use of navigation vs. search, user error rates, drop-off rates, conversion rates, system usability scale (SUS), etc.
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How will you collect data? How will you analyze the data once you get it? The methodology should be detailed so that other researchers can understand what you did, the choices you made, and the limitations of the methods employed to decide if or when further research is needed.